Business Wise or Predictably Irrational? How to Use Tools From Psychology to Drive Your Business
Why is the negative feeling of losing $50 stronger than the satisfaction of finding $50? Why will we drive across town to save $5 on a $20 radio but not to save $5 on a $500 TV? Would you buy a new BBQ for $900? Perhaps not. Would you buy a $900 BBQ if it was sitting next to one for $1,200? Maybe.
Explore the psychology of the financial decisions we all make on a daily basis, and learn valuable tools to drive your business decisions. We are all predictably irrational in ways you might have never considered.
Featured SpeakerDr. Aoife Lyons
WHAT OTHER BIG THINKERS THINK ABOUT THIS EVENT.
Professionals from around the world and across every industry attended last year’s conference and returned home inspired, re-energized and ready to change the world. Here’s what they had to say:
“Thank you for organizing a great and thought-provoking conference. The standard for next year is set very high!” @balrathboyne
“Thanks Alltech for a great REBELation meeting this week! Speakers shared inspirational thoughts on innovation and purpose in food and agriculture!” @AgProudRyan
“Great event. Thanks to Alltech for its continued support for young agricultural journalists.” @BenPikeComms
“On behalf of the Dahmes and Genarex teams, please accept our sincere thanks for the invitation to Alltech’s 2015 conference. We found the event to be informative, well-organized, and very entertaining. We believe that it is very healthy for an organization to have its leaders attend events of this nature. The networking opportunities are invaluable. ” Dan DeGeest, General Manager, Dahmes Stainless, Inc., USA
“It’s easy to see why Alltech is succeeding and will feed the world someday. I used to think I knew the definition of networking, motivation, passion for work and passion for life. Now when I think of networking, I think of Alltech! When I think about motivation, it equals Alltech! When I think about passion for work, it’s Alltech! Passion for life and all life has to offer, I think of Dr. Pearse Lyons and Alltech!” Jeff Clines, Stand Energy Corporation, USA
“Alltech's 2015 conference in Kentucky was amazing and a real eye-opener. We loved it.” Rebecca Jamieson, Murdoch Southern Farms Limited, Invercargill, New Zealand
“Alltech's conference, and more importantly the attendees, empowered us to cement in stone our vision. Being two small islands down in the South Pacific does not mean we don't punch well above our weight and the inspirational environment of Kentucky confirmed this.” Ben Smith, Circular Solutions, Northland, New Zealand
"If we didn't push the boundaries as an industry, we would be producing about half as much food as we do today." Ron Arnason, Verus Animal Health Alliance, Canada
“My experience at Alltech's conference was very interesting. It is a very innovative event.” Zacharakis Kostas, VET FARM CARE, Thessaloniki ,Greece
"Alltech's conference provides a great opportunity to meet many people who visit from all over the world, with knowledge on the same nutritional subjects, to share ideas and experiences. Once we return to work, we are renewed with a fresh global vision about the business, open to new ideas and opportunities." Enrique Soto, President, Agrosantana, Venezuela
"Alltech's annual event is a compilation of the best ideas for agribusiness and the world. It is an eye-opening networking experience. We do not want to miss the next!" Paola Cruz, General Manager, Nutrieco, Columbia
"The event is very high-level in all aspects—educational, motivating, and, above all, inspiring."
Indira Cedeño, Administrative Manager, Ecuador