Two days. Countless life-changing insights. ONE18 will explore the transformative power of ideas and their ability to change your brewing & distilling business, your life and even our world.

The Alchemy of Bourbon The Alchemy of Bourbon

Woodford Reserve master distiller Chris Morris explains the art of crafting and appreciating bourbon, America’s native spirit. You’ll also learn about using grains to make mash and charring a barrel, and you will be guided through a flavor wheel demonstration that helps you identify the flavors in bourbon.

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Ginposium: Past, Present and Future Ginposium: Past, Present and Future

Gin is having a moment in the sun as sales of the spirit soar. Learn a brief history of gin and what the future holds for the industry. Hear from a farmer who specializes in raising gin botanicals and how they make every gin distinctive. Sample various gin styles and craft cocktails from our spirits specialist team.

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Shaking up Spirits Shaking up Spirits

What does it take to create a new path in spirit marketing? The creation of Lush Life Productions signified a considerable change in how liquor companies engage with bartenders and consumers. Is education-based marketing the future of liquor sales? Hear from one the industry's movers and shakers and learn how she's changing the face of spirit marketing.

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Trend Watch 2018 Trend Watch 2018

Alcoholic beverage industry consultant Jeff Nowicki has worked with numerous beer, wine and spirits producers, retailers and distributors over many years. He’ll discuss past, present and future trends in the consumer marketplace. You’ll also learn how to analyze the alcoholic beverage business and discover new opportunities.

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Brewing & Distilling Session Highlights from ONE17