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Cows standing by fence photo
     
2:35 p.m.–3:15 p.m.
Heritage Hall East

Beef's Carbon Footprint: Setting the Record Straight

Greenhouse gas from beef cattle represents only 2 percent of man-made emissions in the U.S., and still consumers are convinced that cows are more destructive to the environment than humans. How do we defend the industry against this narrative and tell a new story? What does the real carbon footprint of beef production look like? Learn more about the critical role of cattle, both on and off the farm.

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