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The Canned Cocktail Craze

From spiked seltzers to strategically crafted mixed drinks, ready-to-drink (RTD) cocktails and flavored malt beverages (FMBs) are all the rage. So, why are consumers buzzing about this fast-growing market? Sip back and relax as we explore how flavor, portability, convenience and social media are piquing people’s interest.

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