The Rise and Rise of Brazilian Agribusiness
The entrepreneurship of Brazilian cooperatives continues to be a driving force of agricultural growth in that country. However, José Luis Tejon believes that the agriculture industry has transformed into a “health” industry — one concerned with animal health, plant health, human health and the health of our planet. There has been a notable shift from agribusiness to agri-society. Tejon will reflect on how Brazilian entrepreneurs must continue applying new technologies and innovations to capture new opportunities in a rapidly changing global marketplace. How quickly will Brazil adapt to this new world of agri-food to ensure they maintain their global leadership?