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About the book
Now, more than ever, it’s clear that the future will be radically different from the present. Will you be prepared for what comes next? According to Mauro F. Guillen, the trends in demographics, economics and technology we are currently experiencing will converge in the year 2030 and will change the world as we know it. Join us as Guillen walks through his remarkable guide to the coming changes and leads an exercise in the power of “lateral thinking,” revolutionizing the way we think about cataclysmic change and its consequences.
About the author
Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program and many other courses for executives, MBAs and undergraduates. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic and technological developments.
“Coping with 2030 demands that we open our minds to a multitude of new ideas. It’s simply misleading to believe that sticking to our long-held beliefs and ways of doing things will help us navigate the implications of the sustained increase in life expectancy, population aging, and artificial intelligence. When there are so many moving parts in the world, ‘time-tested’ actually means ‘outdated.’ Hence the need to welcome fresh perspectives about how to, say, reinvent retirement or job descriptions in the age of the smart machine.”
“Now more than ever, it’s clear that the future will be radically different than the present. Join Mauro Guillén on a brilliant exploration of trends that will change the way we live, work, and play.” ―Angela Duckworth, New York Times bestselling author of “Grit: The Power of Passion and Perseverance”