Celebrating 10 Years: The Games That Transformed Alltech and Kentucky
Ten years ago, all eyes were on Kentucky as the pinnacle of equine championships landed in Lexington. Alltech made the bold decision to be the title sponsor of the FEI World Equestrian Games 2010, putting the Alltech brand on a global stage. With the total attendance topping half a million over 16 days at the first host location outside of Europe, what economic impact did the World Equestrian Games have on Kentucky? And with supporting efforts far exceeding the valued $10-million sponsorship, was it a good decision for Alltech? Dr. Mark Lyons, president and CEO of Alltech, reflects on one of the most momentous events in the company’s history.