The Chinese Border is Open for Beef: Now What?

After 14 years, U.S. beef is back on the shelves in China, creating new opportunities in 2018. To succeed, you need to know the key players in the global beef market and hone your strategy — after all, the right message and the right product can make or break a sale. Get the big picture from the experts in this special session.

Featured Speaker

Ian Lahiffe