In the Market: How the New Consumer Checks Out
There is no denying that consumer trends have an impact on the way we produce and sell food. Does the consumer who would normally purchase a premium product continue to be choosy in a post-COVID-19 world? Or did empty shelves alter their perspective? Jessica Adelman has held numerous leadership positions in the food, retail and agriculture sectors, including most recently as group vice president of corporate affairs for The Kroger Co., serving as chief corporate affairs officer, chief communications officer, chief sustainability officer and president of both Kroger Foundations. She joins us to share her insights on the long-lasting habits of the new consumer emerging from the lockdown.