Shifting Our Mindset and Shaping New Opportunities in the Beef Business

The COVID-19 pandemic has impacted both the health and economies of countries around the world. As producers and consumers alike grapple with the ramifications of this global crisis, at home on the farm and ranch, food producers are finding hope for the future. Amanda Radke, South Dakota cattle rancher and BEEF Daily blogger, challenges us to shift our outlook in the face of great uncertainty and to look for new business opportunities where it appears none exist. She will discuss how to pivot in creative and innovative directions in order to add value to operations while also serving as high-quality suppliers of beef for consumers at home and abroad.