Dr. Rachel Herz is a neuroscientist and leading world expert on the psychological science of smell. She has been conducting research on the sense of smell, emotion, perception, motivated behavior and cognition since 1990. Herz is a TEDx speaker, has published 85 original research papers, has received numerous awards and grants, and is an adjunct professor at Brown University and part-time faculty at Boston College. She is also a professional consultant to various industries regarding smell, taste, food and flavor, and she is frequently called upon as an expert witness in legal cases.
Herz is the author of several academic and popular science books, including the college textbook "Sensation & Perception" (Oxford University Press); "The Scent of Desire: Discovering Our Enigmatic Sense of Smell" (2007; Harper Collins), which was selected as a finalist for the 2009 AAAS/Subaru SB&F Prize for Excellence in Science Books; "That’s Disgusting: Unraveling the Mysteries of Repulsion" (2012; W.W. Norton & Co), which was listed as a New York Times Book Review Editor’s Choice; and her latest book, "Why You Eat What You Eat: The Science Behind Our Relationship with Food" (2018; W.W. Norton & Co), which explores how our senses, brain and psychology govern our perception of food, and the experiences and consequences of eating. "Why You Eat What You Eat" was a finalist for the 2018 Readable Feast Awards and was listed among the Best Food Books of 2018 by the Smithsonian and The New Yorker.