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Lloyd Holterman headshot
Lloyd Holterman
Partner, Rosy-Lane Holsteins

Lloyd Holterman is an owner and partner in Rosy-Lane Holsteins LLC along with his wife, Daphne, and two partners, Tim Strobel and Jordan Matthews. In his role, Holterman is responsible for overall farm management, genetics and business management.

The Holtermans started farming in 1980, took over the 220-acre home farm in 1989 and, five years later, bought the farm. Rosy-Lane Holsteins LLC was formed in 1999. The operation has grown over the years and currently features 1,100 cows on 1,750 acres. It has been more than 70 months since Rosy-Lane last treated a milking cow with antibiotics. Additionally, 14 Rosy-Lane-bred bulls are now being marketed with several AI companies.

The Rosy-Lane team is currently harvesting 1.68 pounds of milk for every pound of dry matter fed to the milking herd, making the farm 20% more efficient and adding more than 100 additional semi-tanker loads of milk every year from the same amount of feed.

Holterman received a bachelor's degree in dairy science from the University of Wisconsin–Madison. He is also a graduate of the University of Wisconsin's Agribusiness Executive Management Program, the Leadership Watertown program and the Executive Program for Agricultural Producers at Texas A&M.